As to why this post was good… well, I didn’t “force” it this time. I just started writing, and tried like hell not to self-censor. Sure, the usual “There’s too much YOU in this post” voice was driving me insane… but I put him aside for once. It’s amazing how powerful an exercise that was.

To be successful – and to even be sustainable – I (we, once James and Greg finish up the pieces they’re writing) have to write about things we love. About things that give us joy. And from that love and joy will come help for other people. And value for other people. We’re not writing for ourselves, per se. We’re writing to bring value to others.

Dead on. Once you write about the things that you give you joy and about the things that are a part of you, you’ll develop a voice, style, and passion that’s sustainable. You’ll reach that stage where the default option is to blog, rather than to not blog.

And, if this post is any sign of things to come, you’re well on your way. So: why was this post so good, Charlotte? What did you do differently today?