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Today’s Vlog is brought to you by two crappy buying experiences I had over this holiday weekend:
Summary For The Video Impaired:
The sound’s a lot better this time. And look at the sexy microphone. Whee!
I went to Google over the weekend to search for a place to buy a Windows XP license online. Google directed me to Microsoft’s website. All well and good. Except there was no information on the Microsoft site about how to buy XP!
They led me down 3 or 4 “Click here to get XP!” links… none of which actually allowed me to purchase the software. So Amazon got the sale instead.
Then I went to the MacSpeech website to purchase a copy of Dictate, their voice-to-text software. Not only do they not give an industry-standard 30-day trial of their software – but they don’t even offer the $200 paid version for immediate download! Essentially, they want people to plunk down $2o0 sight unseen for software they don’t even know will work.
So instead of buying it from the manufacturer and waiting 4 days for it to ship (I needed it right then), I went to the Apple Store and paid $217 for the 2 CDs and a crappy microphone headset.
And after all that, the software utterly blows. (Watch for a review of MacSpeech Dictate for this week’s Tech Wednesday.)
The moral of the story: Both of these companies lost out on quite a bit of money. And I will never buy anything from MacSpeech ever again.
Don’t do this to your customers.
Instead, take a clue from people who try to make it easy for their Right People to buy. Take a look at the page for our sale on technology consulting. I’ve gotten a lot of feedback that it’s easy to buy from. Or take a look at any of the sales pages that you’ve bought from.
Make it easy for people to buy from you, and you make more sales. Simple.
