Posts tagged as:

marketing

Making It Look Easy

January 19, 2010

I’ve been thinking a lot lately about people who try to make it look easy. Whatever “it” is. Making difficult things look easy is a cultural obsession. The entire profession of advertising is built around it. And, depressingly, the trend continues online. There are so many info products out there promising “10 easy ways to [...]

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Vlog – How To Be More Successful Than Microsoft (hint: Make it easy for people to give you money.)

November 30, 2009

Our Black Friday Sale Ends December 1 at Midnight! There’s still time to get in on the love, and have us solve your technology problems! Get 20% off all of our technology coaching packages. Today’s Vlog is brought to you by two crappy buying experiences I had over this holiday weekend: Summary For The Video [...]

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Return on Investment (or: How love puts food on your table.)

November 9, 2009

I’m always in the pulpit on this blog about giving value without demanding a return – but sometimes it really is nice to get something back for all your efforts. And let’s face it – none of us would be in business if we didn’t want something. Figuring out what investments you’ve made and what [...]

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How NOT to SEO. (In which I receive a crappy pitch from a John.)

November 4, 2009

Yesterday I received what was possibly the worst email pitch I’ve ever gotten. It looked like this: from SEO Services sender-time: Sent at 12:40 AM to: info@inspir-it.com date: Mon, Nov 2, 2009 at 12:40 AM subject: Regarding Link Request Dear Webmaster, I have visited your site http://www.inspir-it.com and found it quite impressive. I am in [...]

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Is Your Sales Funnel More Like a Sales Sieve?

November 2, 2009

I want to adopt a Golden Retriever. By all accounts, I’m a fantastically qualified candidate. I have extensive dog ownership experience, have trained several dogs (including greyhounds straight off the racetrack, who had never even seen a house before), and have volunteered for years at various breed rescues. I work from home all day, and [...]

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The Last Days of the Polymath? (In which I compare the internet to a beehive.)

October 20, 2009

A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook [...]

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Review: IttyBiz Marketing 101

October 12, 2009

Naomi Dunford is scuzzy and disingenuous. She swears like a sailor. She gets her hand stuck in wine boxes. She has a semicolon on her back. She’s so damned real that she’s almost fake. And I’ll buy pretty much anything she tries to sell me. Ever. I’ve had about a week and a half to [...]

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